Unique Contemporary Jewellery
made by Francesca Urciuoli

Explore the collections

Infinite

Signet rings

Coloured Gemstones

Essential

Mokume Gane

Knotted

Patched

Perfect Imperfections

About
Francesca U.

Francesca Urciuoli is an Italian jewellery designer and maker. Since starting her jewellery education she has not stopped travelling, hungry for new adventures to draw her out of her comfort zone, and to learn new jewellery techniques and languages.

From Perugia, a small city in the centre of Italy, she moved to the USA, UK and finally to Germany, where she started growing roots and working as a freelancer jewellery designer. In September 2021 she opened her own Atelier, What If studio gallery, where she is currently teaching jewellery classes and developing new jewellery collections for her brand.

Visit me at What If

What If is a contemporary jewellery gallery and co-working space situated in the heart of Prenzlauer Berg. The space hosts a diverse collection of contemporary jewellery, by different resident artists. Come, explore, and be inspired by the magic of skilled artisans at work, and immerse yourself in a community that celebrates creativity and collaboration.

Gift cards

If you're in search of the ideal present but uncertain about the specific piece to choose, our gift card offers a solution. It allows your loved ones to select their own unique jewellery piece from our collection. Another option would be to redeem your gift card for a jewellery-making class. Whether it's a birthday surprise, an anniversary celebration, or simply a gesture to show you care, the Francesca U. Jewellery Gift Card is a thoughtful and versatile way to share the beauty of handcrafted jewellery.

Dive into a carefully curated selection of uniquely handcrafted jewellery

Join our jewellery workshops!

Whether you're a complete beginner or a budding jewellery enthusiast, our courses are designed to unlock your inner artist and create your own jewellery. Discover the magic of working with precious metals, honing your skills, and creating stunning, one-of-a-kind pieces that reflect your unique style. Join us in a supportive and inspiring environment, and let's embark on a creative adventure together!

Bespoke orders

Whether it's an engagement ring that symbolizes your love story, a family heirloom reimagined, or a bespoke statement piece that embodies your essence, Francesca will help you to create a unique treasure that speaks to your soul.

Explore our shop and find the perfect adornment to your unique style

B2B and B2C

CAD - 3D design services

Whether it's an engagement ring that symbolizes your love story, a family heirloom reimagined, or a bespoke statement piece that embodies your essence, Francesca will help you to create a unique treasure that speaks to your soul.